Cortal Consors, a specialist in savings and online brokerage, chooses Publicis Dialog to develop its brand awareness and image.
In order to strengthen its brand awareness and image, Cortal Consors is changing its visual identity by adopting the colour of its parent company BNP Paribas for its logo and launching a new advertising campaign.
In its sector, Cortal Consors has always been at the origin of many innovations. This new campaign asserts its positioning, thanks in particular to a new signature:
Cortal Consors, the most beautiful invention for your money
“The values of our brand are highlighted through a new visual identity based on expertise, innovation and support. The new signature confirms our desire to offer our clients innovative and accessible services to help them grow their financial assets” – says Benoît Gommard, Managing Director of Cortal Consors France.
The campaign will be rolled out, from the end of May, through a multi-media communication system: TV, press, Web, CRM.
“In fact, when you look precisely at the history of the Cortal Consors brand, you realize that it has invented everything or almost everything on its market: interest-bearing current accounts, the Sicav des Sicav, and the online purchase of physical gold… the list is long. We therefore proposed to use this brand truth as a lever to launch future inventions. All of this in a humorous, uncomplicated way… in short, without taking ourselves too seriously,” says Nicolas Zunz, Co-Chairman of Publicis Dialog.